Measuring Type

“Measuring Type is a project comparing a selection of the most commonly used typefaces with how economical they are with the amount of ink which they use at the same point size. Large scale renditions of the typefaces were drawn out with ballpoint pens, allowing the remaining ink levels to display the ink efficiency of each typeface.” @ Design Year Book: Measuring Type by Matt Robinson

As an autodidact of Graphic Design and even Design in general, I find this absolutely genius, it’s a great idea and designers should have this in mind whenever they produce something for printing. The use of a “lighter” typeface reduces the amount of ink and therefore is environmentally healthier.

Again NOTCOT posted something great. I feel bad for not checking that site and many others about this thematic as much as I’d like, but in compensation I’m again reading something ’bout Graphic Design and should post a review in a near future (around 2013, if calculated by my medium reading velocity lol).

More pictures here.

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